Your Guide In Keeping Your Clients Loyal
Every business needs to give importance to customer retention. You can focus more on other factors of your business than advertising it if you know you have loyal customers that will always go back and avail of your services or buy your products.
Below are tips in maintaining loyal clients:
A. You need to learn the names of your clients
When you let your clients know that you remember their name they will feel that you really value and appreciate them. When you do this you are also encouraging their loyalty. You can start small conversations so you can make them feel that they are welcome.
B. Always update your clients with new promotions and sale
It is important that you should always update your loyal clients if you have any upcoming events and promos. You should put out flyers around your business establishments and neighborhood, post on different social media websites and more. Most people today are using the internet and this is the reason why social media sites is the best place to post upcoming events and promotions. You can send them your promotions on their own email address.
C. You should provide loyalty incentives
It is important that you provide a loyalty incentive to your clients. By doing this you are encouraging your customers to go back to your store and avail of your services and products. Businesses offer their clients loyalty cards. When your clients will use the card they will get a free item when they purchase something. Some people also use this to get discounts.
D. You need to beat the offer of your competition
A lot of customers prefer a business that offers services or products that has much better prices. You also need to be aware with the different offers of your competition, so that you can be sure that they will not beat the prices of your products and services or so that you can provide other offers. But, it is important that you are not that competitive. You should focus more on improving to earn more customers.
E. Always send thank you notes
There is a higher chance that your clients will come back when you take the time to thank them. You can do this by putting a note on their bill or by sending them an email. You can also give your clients a gift. A lot of businesses put notes on the bill or provide discount coupons that they can use for their next purchase. You can also attach a customer survey on your note. When you see their feedback you will be able to know if you need to make changes or not.