Facebook offers the dummy’s guide to mobile advertising

Facebook Inc’s mobile advertising success offers a ray of hope for Internet companies trying to make money within the confines of the smartphone’s small screen.

The social network’s 75 percent surge in mobile ad revenue in a span of just three months not only doused skepticism on Wall Street and Madison Avenue about Facebook’s business prospects, some say it could serve as a how-to guide for other Web companies navigating a world where the phone and tablet have fast become the screens of choice.

Facebook’s “Newsfeed” ads, which inject marketing messages straight into a user’s content stream and are tailored for mobile devices, were the stars behind the social network’s stunning numbers on Wednesday.

“You’re going to see a lot of companies transitioning and trying to emulate this model because it’s working so well. That’s why last night was a true watershed moment,” said Ben Schachter, an analyst at Macquarie Research.

Internet company executives have long been concerned that mobile advertising is inherently less lucrative than traditional desktop PC advertising, due to the smartphone’s limited screen size and possible consumer resistance to a flood of ads on their devices.

Companies from Google Inc and Yahoo Inc to upstarts such as Snapchat are searching for the right formula to monetize mobile services. While Google has developed a mobile ad business generating an estimated $10 billion a year in revenue, it remains much smaller and less lucrative than Google’s desktop search advertising. Analysts expect Google to generate $60 billion in annual revenue this year.

That wholesale exploration of “native ads” – or marketing messages intended to blend with a users’ personal content, rather than stand out as an ad – has met with varying success.

Twitter, which pioneered the concept of the in-stream ad even before Facebook, may also be well-positioned to benefit from mobile ads. “Sponsored” messages now pop up abruptly in the middle of streams of tweets, but analysts say the frequency is much lower on Facebook newsfeeds.

More than half of the privately held company’s revenue will come from mobile ads this year, reckons Clark Fredricksen, at industry research firm eMarketer.

Some are just getting into the game. This week, LinkedIn Corp, the network for business professionals, rolled out in-stream ads on mobile and PC versions of its service. Yahoo has experimented with similar types of ads, and acquired blogging hub Tumblr for $1.1 billion in May, in part to jumpstart efforts at developing new formats.

But it’s Facebook, which a year ago had zero mobile revenue, that has most aggressively promoted its mobile advertising business to Madison Avenue – with seeming success.

“Compared to other companies, nobody has come right out and said mobile is our sole focus now,” said Angela Steele, CEO of Ansible, part of advertising holding company IPG. “Facebook put all their eggs in one basket.”

FOLLOWING SUIT

One longstanding question has been how much tolerance consumers have for ads that disrupt their stream of content. Facebook said it has steadily increased the number of ads in the news stream without noticing a drop in user satisfaction.

Facebook Chief Executive Mark Zuckerberg said on Wednesday that, on average, ads now account for 5 percent or one in 20 “stories” in the newsfeed. That ratio could now provide a baseline for calculating success, prompting other Web companies to raise the frequency of ads in their streams.

“It wouldn’t surprise me if

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Axioo Neon BNE, Notebook Starter with Tempting Spec

Toshiba name may not be as famous as Hewlett-Packard (HP), Dell, Asus, or other branded PC vendors. But for business aggressiveness, this local brand PC vendors do not want to lose. Especially in the beginner class notebook segment.

One product is the hero Axioo Neon BNE with D423N series that hypnotize prospective buyers through the oblique and speksifikasi price that is not less slick.

Perception of most people is, affordable notebooks have not considered ‘offal’ special. But sometimes many are forgotten, if not all notebook users requiring a high specification and prefer products that match the contents of the notebook bag.

Moreover, even the entry-level segment has the largest share of the notebook product than fill up flagship high-end class, because it is dominated by high school students to college students.

Try their luck in the entry level segment, to bring that Axioo Neon BNE carrying D423N series and cost Rp 3 million.

But even so, the material used and the results are neat finishing successfully make the product look quite elegant.

Although the present with a fairly cheap price, only Rp 3 million, it did not make D423N BNE Neon comes with a quality pickup. Toshiba presents the product in his cultivated elegance through material with a unique texture.

Interestingly, the unique texture that is present in the form of vertical strokes in a timber like the successful combined by Toshiba with matte dark brown color, making it look elegant Neon BNE D423N and by itself to eliminate the impression that the entry level is identical to the cap ‘the cheap’.

One of the unique features possessed Neon BNE D423N which may rarely found on other products is the battery circuit breaker. Using these buttons the user can easily decide that the charge may remain there even when the notebook is off.

Surely the presence of the button on the bottom of the notebook, battery life is embedded in Neon BNE D423N expected to be more durable.

Given the manifold unibodi Diusungnya body so it does not allow the user to replace the battery or other hardware upgrade without jailbreak it first.

In order to provide competent performance, Toshiba pinned fairly decent specs for the price offered.

Armed by a dual core AMD E1-1200 1.4 GHz clock speed combined with the Radeon HD 7310 graphics processor, ensuring Neon D423N BNE will present satisfactory performance.

The combination is supported by the use of 2 GB of DDR3 RAM. While in the storage sector, Neon BNE D423N had pinned a HDD with a capacity of 320 GB.

Toshiba is also not immune to pin a drive type DVD-RW, HDMI connector, and a webcam on a notebook that carries the 14-inch screen size.

The following specifications D423N Axioo Neon BNE:

– Processor AMD E1-1200 1.4 GHz
– 2 GB DDR3 RAM
– Radeon HD 7310 Graphics
– HDD 320 GB
– 14 inch wide screen
– Connection LAN, WiFi, and Bluetooth
– HD Audio
– HDMI connector
– Webcam, Card Reader, and USB slot x3

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Details About The Payment API

Online payment solutions present specific specifications for business owners. The fine details show the owner how to use the system and how it benefits them overall. The payment application programming interface enables a full array of payment types and provides high-grade security. A local vendor offers fully integrated payment solutions to businesses that need them.

Accepts Payments Via Mobile Apps and E-Commerce

The systems accept payments via mobile apps and e-commerce websites. The customers enter their details after they have made all their final selections. In the shopping cart, the consumer will see features that enable them to choose from a variety of payment options. The payment solution processes the payments and sends alerts to the company and the consumer.

Offers High-End Encryption and Data Security

The high-end encryption prevents any unauthorized users from seeing the customer’s information. The encryption is present in all web forms and fields in which the data is entered. The data security presents a secured socket link for the customer once they enter the shopping cart page. The system wipes all details once the transaction is completed to lower the chances of data retrieval from would-be hackers or thieves.

Prevents Fraudulent Sales

To protect the consumers and the company, the systems monitor all transactions for fraud. If fraud is detected, the transaction is canceled completely. The money is not transferred or deducted from the payment method selected. The company receives an immediate alert about the fraudulent sale. The company owner has the option to block the potential buyer from their website.

Built-In eWallet Compatibility

The online payment solution comes with built-in eWallet compatibility. The service allows the consumers to upload funds from their preferred payment option and store it in an online wallet. The funds are transferred when transactions are completed only. The feature enables the company to accept payments from a multitude of payment services without placing consumers at risk.

When reviewing the details about the payment API for BlueSnap, businesses learn that it is designed to allow app and e-commerce payments. The systems are encrypted for heightened security and risk mitigation. Businesses that want to discover all details about the payment API can examine the most recent BlueSnap Review now.

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Q&A: Microsoft Talks Changes to SkyDrive in Windows 8.1

When was the last time you had to delete a bunch of photos or apps on your mobile device to clear out space? With the massive amount of data generated every day, it’s easy to exhaust all the available storage on your phone or tablet.

And this problem is only getting worse. Industry trends suggest that device storage capacities are growing at 25 percent per year, but the amount of data being produced is increasing even faster — by around 50 percent a year, according to Microsoft. The software giant is looking to address this problem with SkyDrive, which will be updated in Windows 8.1 with the goal of giving you access to your files at all times, without taking up all your available storage or Internet bandwidth.

The updated service utilizes what Microsoft refers to as “placeholder files,” which look and feel like normal folders and files with one major change — you don’t download the full file until you access it. The placeholder file contains just a thumbnail image and some basic properties, making it significantly smaller than its actual size. This means that 100GB of files in SkyDrive will use up less than 5GB of storage on the hard drive of your Windows 8.1 device, Mona Akmal.

“I have a Pictures folder in SkyDrive that’s 5.6GB in size but it’s only taking up 185MB on the local disk,” Akmal wrote.

Another major change to SkyDrive in Windows 8.1 deals with offline access to files. With the SkyDrive app, you’ll now be able to mark any folders or files you want remain available when you lose Internet connectivity.

Any edits you make to a file while offline will automatically be synced back up to SkyDrive when you regain a connection. For added convenience, all the files you open or edit on your device will automatically be marked for offline access.

As a reminder, new SkyDrive users get 7GB of storage for free. After that, an additional 20GB costs $10 per year, while 50GB will set you back $25 a year, and 100GB costs $50 a year.

We sat down with Angus Logan, group product marketing manager for SkyDrive (pictured below), last week to get the scoop on the most important changes to the online storage service in Windows 8.1.

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Google Maps Back Wins Feature Offline Cache

As we know, Google Maps has been updated a few days ago. Unfortunately the update is gained criticism because of ‘loss’ offline cache feature maps that lead the user must constantly connected to Google to use the service.
The criticism has received a response from Google. Not long ago, Google said it would issue a new update featuring the option to store the offline cache on the Maps application has been rolled out for Android. This option will be installed at the bottom of the search box located on the map and can be switched easily. In addition, Google also decided to add the “Where’s Latitude?” that will take users to information about the future of the location sharing service.
This update began rolling on this day and can be checked via the Play Store.

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Zulu Creative Launches Redesigned Website For MAX’s Wine Dive

Zulu Creative is proud to announce the launch of a new website for MAX’s Wine Dive, the award-winning, rockin’ restaurant concept from Houston-based Lasco Enterprises that combines gourmet comfort food with retail wine sales and features unlikely pairings such as fried chicken and champagne. The new website is mobile-friendly for diners on-the-go and contains unique content for five MAX’s locations in Austin, Dallas, Fort Worth, Houston and San Antonio, plus corporate-specific content. The MAX’s website is the second of three that Zulu Creative is designing for Lasco. A new website for Boiler House, Lasco’s Texas grill and wine garden concept located at the historic Pearl Brewery in San Antonio, was completed in fall 2012. A complete redesign of The Tasting Room site is forthcoming.

(Photo: http://photos.prnewswire.com/prnh/20130723/MN51688)

Taking its design cue from current branding, the new MAX’s site features a black and white color palette with red accents and bold typographical elements. Zulu Creative recommended key website enhancements to better convey MAX’s funky, eclectic brand vibe online. The website reflects each location’s unique ambience and personality through witty slogans on each page, graphical jukebox-inspired elements that evoke the restaurant’s dive-bar feel, and location-specific featured images.

Site visitors can easily make online reservations and access key information such as each location’s address, hours, contact information and menus. In addition, visitors can view each location’s calendar of events, read chef and wine manager bios, see private event/catering options, purchase gift cards online, sign up for MAX’s newsletter and easily connect with MAX’s through their social media channels. Press+Awards pages tout each location’s accolades, while a corporate Employment page lists all job openings by location and serves as a useful recruiting tool.

Designed and built on a content management system (CMS) platform with multisite functionality, the website is scalable, making it easy to manage multiple websites through a single interface and add new sites as Lasco opens new MAX’s locations.

“We are extremely excited about the new website for MAX’s Wine Dive created by the talented team at Zulu Creative,” said Jonathan Horowitz, Chief Brand Officer of Lasco Enterprises. “Throughout the entire creative process, the Zulu team exercised intense attention to detail and introduced a new site that is easy for our guests to navigate, as well as met our goal to produce a product which mimics the energy, look and feel of the MAX’s Wine Dive concept.”

“Designing sites for three award-winning Lasco brands is an exciting opportunity and huge honor,” says Tina Zulu, Founder and Creative Chieftess of Zulu Creative. “Our experience creating websites for other successful restaurants and bars made the Boiler House, MAX’s Wine Dive and The Tasting Room projects a perfect fit for us, and our teams work extremely well together. We couldn’t be more thrilled and congratulate Lasco on their continued success and growth. Cheers!”

About Zulu Creative
Fun! And smart! Zulu Creative is a boutique agency in Midtown Houston, Texas, specializing in marketing and brand development for lifestyle businesses that serve consumer niche markets. The Zulu crew is a dynamic team of intelligent professionals who are energetic, innovative, passionate and reliable. Clients who choose Zulu Creative get a big bang for their buck, benefit from a diverse team of experience and talent, and enjoy a smashing, cutting-edge image in the Houston community, nationally and globally. Whether a brand needs a kick-start, upgrade or extreme makeover, Zulu Creative

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Weblog Niches Which make Money: some Profitable Blog Niche Recommendations

Do you want to create a blog that makes cash? Of course you will! We’re everything regarding making cash flow with a blog page. There is no justification in starting a blog which has little to no potential of generating earnings for you. It is fine to start out a blog with no actual focus, unless you plan on monetising it. However , if you want to have your best lifestyle, you must start contemplating blog niches that make funds You will want to make this happen right, right from the beginning. Do not waste time creating blog posts which might be unlikely to generate much traffic and revenue. Choose a profitable weblog niche to start with and create all your content based surrounding this niche. g to receive routine emails from Fulltime Nomad. No unsolicited mail. Only the nutrients. Here’s a tip: if you would like to make cash from your blog, treat it like a business. Not only a hobby. This doesn’t take those fun out of it, but it truly does make sure you concentrate on the stuff that is likely to cause you to be money. Which Blogs Earn a living? So then simply, the question is what blog markets make money? Like a new or perhaps wannabe blog owner, what areas can you concentrate your blog upon if you hope to generate income from it?

The good thing is you have a lot to choose from. There are more than one greatest niche pertaining to blogging and we’re gonna reveal these to you listed below. Remember: You intend to enter market segments that are thriving. By setting up a blog that focuses on among the industries we all discuss below, you are giving your much bigger chance for accomplishment as youre much more likely to generate an audience.

And so first things first, shall we take a whole lot what factors you should consider the moment you’re looking at blog specific niche market ideas aiming to pick the right choice for you. Money-making Blog Markets: 5 Crucial Questions to Inquire

Now definitely there plenty of blog markets that make money. We’ve outlined five weblog niche tips below however there are many, a lot more you can consider. So in case your chosen niche market doesn’t are actually on the list, don’t worry about it. The 5-question checklist down below will help you determine whether or not your preferred niche is a superb choice to your blog.

1 ) Is it a huge market?

Consider the industry your blog caters to (broadly). Is there a lot of money being made on the market – not only for from sites but in standard? If yes, after that there’s very likely potential for a money-making weblog.

2 . Will there ever be potential for traffic?

Do people in this market regularly search on the internet for hints and tips, news, tips and other articles? If therefore , then there is likely to be a potential to generate traffic to your blog.

three or more. Does the projected audience have purchasing power?

Take into account the potential projected

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